I really like prunes. I discovered my love for prunes last Christmas when I was at my parents’ house. My dad had a bag of orange essence prunes. I sampled a prune…and then finished the bag. They were THAT good.
Trader Joe’s sells prunes in 1-pound bags. I have been known to eat a bag in one day. Not that I should admit that, but it’s true. (I actually just went to the kitchen to check the size of my bags o’ prunes, and even I’m a little shocked at my prune consumption. One pound. Wow.)
Unfortunately, prunes have a bad reputation. Prunes are associated with elderly people and regularity. And, while I can vouch for that aspect of the prune, they are incredibly tasty food morsels. Really.
I have reason to believe the under-appreciated prune is making a comeback. Or, maybe it’s just becoming popular for the first time. Either way, I saw a commercial for prunes tonight on The Food Network. I like watching prune commercials almost as much as I like eating prunes.
The commercial was for Sunsweet single-serving packs. These single-serving packs have an EXTREMELY small number of prunes in each package. Nothing like a three-prune snack to leave a person feeling satisfied. The actors in the commercial have their little single-serving packages of prunes and seem to be enjoying them immensely. They also seem to be dividing each prune into several bites.
Any true prune connoisseur will tell you a prune is meant to be eaten in a single bite. Dried fruit isn’t a dainty food. And three prunes probably aren’t even enough to make a person poo.
So, Sunsweet — don’t focus your advertising on little weenie prune packs. Encourage the public to fully embrace the beauty of the prune and purchase the one-pound packs.
I’m going to go have a little midnight prune snack now. I can only type the word prune so many times without getting hungry.